The idea for TheV was born in Munich, Germany, in 2020, during the pandemic standstill times, with a creative vision into the future and with the conviction that every home and space deserves to reach its full potential.

 Founder’s bio

 Its founder, Andreea Vartejaru, has over 20 years of experience in international business development in the home furnishing field, especially in the franchise system, in over 100 countries across 5 continents. Vartejaru is a graduate in international business and world trade, with a Master’s Degree in Berlin and a Ph.D. candidate, currently speaking six foreign languages. She has gained an extensive experience in international sales and expansion, through various management and executive positions, successfully held in esteemed German companies. Her area of expertise covers all the distribution types (franchise, wholesale, retail , projects and buying central), thus having a deep understanding of the key business challenges in today‘s home furnishings sector.


H'art Home  Concept 

 Home is where your heart is and we will happily make you feel at home, no matter where in the world you are.

H'Art Home ist not just our concept  for interior design, but the place where dreamed interiors become reality and happy memories are created.

The 3 Vs - what we do

TheV is a business development consulting and creative company in the home furnishing sector, with a focus on sustainable growth. Nowadays, the new challenges are yielding significant opportunities for growth in home furnishing.


We support small and medium-sized companies and help them achieve efficiency and profitability by:

  •  developing a strategy on local/ international expansion, through different channels
  • affordable EU made Home & Contract Concept / TheV Concept
  • a vendor portfolio and associated services to meet customization requirements of the customers


''The World is my Home and I want to enjoy it living in style. My World has no barriers, constraints or disruptions, just windows of opportunity. My World – My Planet!''

Andreea Vartejaru



It’s a wrap!
It was a fantastic show, great meeting again the community, having so many fruitful discussions and looking forward to expanding  operations to new countries.
Thanks to everyone who passed by and looking forward to meeting you all again in 2023.


Are you developing bespoke interiors ?

Together with our extensive networks of partners and creative talents we can help bring your ideas to reality.

Either that it is a hotel, restaurant or a co-working space, our partners have extensive experience to deliver some worldwide projects with esteemed companies.


Are you a retailer developing your own collections ?

Through our extensive network of partners all over Europe, we also support big groups from Europe, US and Middle East in their creative journey to bring fantastic collections to their partners.

What we offer ?
- product development from just a sketch ✍️
- technical knowledge and expertise to develop an entire collection
- adaptation to partners requirements and needs
- 🌎 worldwide markets experience



We start the count down for Salone del Mobile in Milan.
Looking forward to meeting you all.
Stay tuned and be inspired by our story!

Published- 16.05.2022


Looking forward to something unique ?
Our RIDGE collection brings the uniqueness by mixing the beauty of oak wood with microciment elements.

Published- 04.04.2022

Our 2022 Lifestyle Magazine is out now! 

Get inspired by our 2022 Collections and discover the latest interior design trends.

B2B partners can order it @: home@thev-design.com

Published- 03.12.2021


Plant a better tomorrow!
Together with committed partners, we have decided to make a difference.
For any piece of furniture delivered under the concept, another tree will be plant.
We are looking forward to welcoming you during IMM Cologne 2022 and contribute together to a better tomorrow with a fantastic campaign.

Published- 18.10.2021


Thank you everyone for making Milan, even during these special times, a fantastic one.

It was great meeting again the community, exchanging ideas and planing a great future.

Thank you from all of us and looking forward to meeting you all again next year.

BOOK by now in your agenda

17.01-23.01.2022 IMM Cologne, Germany
05.04-10.04 Salone del Mobile Milan, Italy - fair location and city location

Published- 15.09.2021


For those of you who identify yourself with our style- trend concept and would like to immerse into the TheV World, we are looking forward welcoming you in Milan.

Published- 07.06,2021