The idea for TheV was born in Munich, Germany, in 2020, during the pandemic standstill times, with a creative vision into the future and with the conviction that every home and space deserves to reach its full potential.

 Founder’s bio

 Its founder, Andreea Vartejaru, has over 20 years of experience in international business development in the home furnishing field, especially in the franchise system, in over 100 countries across 5 continents. Vartejaru is a graduate in international business and world trade, with a Master’s Degree in Berlin and a Ph.D. candidate, currently speaking six foreign languages. She has gained an extensive experience in international sales and expansion, through various management and executive positions, successfully held in esteemed German companies. Her area of expertise covers all the distribution types (franchise, wholesale, retail , projects and buying central), thus having a deep understanding of the key business challenges in today‘s home furnishings sector.


H'art Home  Concept 

 Home is where your heart is and we will happily make you feel at home, no matter where in the world you are.

H'Art Home ist not just our concept  for interior design, but the place where dreamed interiors become reality and happy memories are created.

The 3 Vs - what we do

TheV is a business development consulting and creative company in the home furnishing sector, with a focus on sustainable growth. Nowadays, the new challenges are yielding significant opportunities for growth in home furnishing.


We support small and medium-sized companies and help them achieve efficiency and profitability by:

  •  developing a strategy on local/ international expansion, through different channels
  • affordable EU made Home & Contract Concept / TheV Concept
  • a vendor portfolio and associated services to meet customization requirements of the customers


''The World is my Home and I want to enjoy it living in style. My World has no barriers, constraints or disruptions, just windows of opportunity. My World – My Planet!''

Andreea Vartejaru



Thank you everyone for making Milan, even during these special times, a fantastic one.

It was great meeting again the community, exchanging ideas and planing a great future.

Thank you from all of us and looking forward to meeting you all again next year.

BOOK by now in your agenda

17.01-23.01.2022 IMM Cologne, Germany
05.04-10.04 Salone del Mobile Milan, Italy - fair location and city location

Published- 15.09.2021


Looking forward to our meeting in Milan where we will introduce our new collections.
Highlighted below is our Touches of Luxury collection, inspired from the times we are living.
This is a complete modular collection (for both upholstery and furniture) and is based on the idea of being apart for a long time and reuniting with the dear ones.

Discover it fully in our location in Milan between 5th and 10th of September.

Published- 25.08.2021


We start the countdown in weeks and looking forward to welcoming you in Milan.
Let your imagination run wild! Get inspired! Redesign Life!
And let yourself immersed in TheV World!

Published- 14.07.2021


Our vision of Redesigning Life you can discover during September events , with 3 new design collections. One of them - Delightful Times - with a strong meaning behind, of quality time spent with dear ones.

What to expect - boucle and again boucle and statement furniture pieces in a precious matte finish- what we call Abanos.

Published- 30.06.2021


Under the motto “Redesign Life”, in expression of the times we are living and inspired from, we will be launching with our events in September completely 3 new design collections. 

Published- 21.06.2021


For those of you who identify yourself with our style- trend concept and would like to immerse into the TheV World, we are looking forward welcoming you in Milan.

Published- 07.06,2021